Our current and last recent Save the Fishies collection is raising funds for Wildcoast, an amazing nonprofit that conserves marine and coastal ecosystems. Their international team has a focus in Southern California and Mexico. They also work to address climate change through national solutions. You can learn more about their amazing work and donate directly on their website!

As a surfer and ocean lover, Em, owner and creator of eMpulse, releases a Save the Fishies collection at least once a year to celebrate marine life and raise funds for amazing nonprofits. With each collection  Em always selects a non-profit that has a clean water and/or marine life conservation initiative to raise funds for. We’re so excited to send 10% of our profits to Wildcoast with this collection! 

This ocean-minded collection was handmade in Southern California with up-cycled cropped and full length t-shirts! We also have a few up-cycled sweaters and a collection of vintage marine wildlife shirts in the Save the Fishies collection. Our production is in Southern California, and many of our styles are still handmade by Em in her San Diego home studio. Not only do we like to support local creators, but keeping manufacturing local also help reduce carbon emissions.

We choose to up-cycle clothing to help reduce the amount of garments that end up in landfills and make use of materials that already exist. Up-cycling garments also creates unique one of a kind designs! Our Save the Fishies tees are especially salty with our original retro Fishies art handprinted on each repurposed t-shirt! 

You can help save marine life when you rock these threads! You can also head over to Wildcoast’s website to donate directly and see how you can help save the fishies! 

October 25, 2021 — Emily Karrer